Beginning in fall 2023, a committee of staff, students, and families began a two-phase study that started with a general evaluation of the school’s branding, followed by a more focused look at the school’s visual image, facilitated by the Catholic consulting firm Partners in Mission.
“As we worked through the first phase of the study, we recommitted that the school’s mission statement remains relevant to the work we do,” says Dr. Andra Zommers, Principal. “But as we considered the visuals, the committee found opportunities to update our branding in ways that would speak better to who we are with symbols unique to our school’s patron, St. Augustine, while also aligning more closely with that of Hackett Catholic Prep and St. Monica Catholic School.
“One of the highlights of the process was asking our students to demonstrate our mission and values in a drawing. And then following presentations to leadership groups and our parent community, our oldest students shared the logo with their families as our ‘final’ approval.”
The logo was officially adopted in May, and it will be phased in over time.
“Our ‘brand’ is the perception and feeling associated with St. Augustine Cathedral School. It is both factual and emotional. It is our outward sign to the community of who we aspire to be within our school,” said Zommers.
Committee members included Sarah Morgan, Sarah Kennedy, Alicia Ochoa, and Erick Marmolejo.
Article originally printed in Summer 2025 edition of Irish Connection.